Shopper confusion at point of purchase when selecting the brand and product formulation to meet their training and performance needs.
To create a virtual assistant on-shelf to help shoppers understand the products that would best help them with their training and performance goals.
Bringing it to life
To help grow the Balance Sports Nutrition credibility, we leveraged their Athlete Programme to demonstrate that the country's top sports stars trusted Balance.
Next we developed a shopper app that took consumers through a simple step by step Nutrition programme, providing them with product recommendations that best suit their needs.
What it delivered
Cut through for the brand on shelf, shopper education and a customer marketing tool that helps retail staff better advise their consumers.
Post: The Round Table Communications