Chobani From Launch to Leadership

 

Chobani Go Real

The Challenge

To launch Chobani in Australia and help grow the brand to market leadership.

The Solution

An integrated customer experience approach, leveraging the power of experiential, sponsorships, category changing retail activations and consumer advocacy. 

Results

Category leadership with 18 months

Peter Meek - CEO, Chobani Australia

'I have worked with Alan and the team at the Round Table for the last 14 months and he and the team are true partners in our business and have been instrumental in helping us evolve. From strategy to excellent execution they have helped us in all components of our Marketing Mix and they are simply the best special events and retail company I have worked with in my 20 years of Marketing. Underpinning this is their passion for our brand, their energy to make a difference always with a sense of fun and the authenticity to do the right thing by all stakeholders.'

 

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