To recruit Millennials and continue to grow Bombay Sapphire’s leadership of the Mainstream Premium Gin category.
We created Australia’s most unique cocktail and food event, targetting Millennials and drive engagement through trial, content, social media, PR and the on and off-premise.
Project Botanicals, A Journey to the Edge of Taste, Music & Imagination
Integrated Campaign Plan
Pop-Up, multi-sensory, installation-based bar and restaurant
Bar Tender Engagement
Collaborator and Key Influencer Engagement
Commercial results are confidential, but we can tell you that this year, Project Botanicals:
SOLD OUT, over 5,700 tickets with Millenials spending over an hour immersed in the world of Bombay Sapphire, buying over 30,000 cocktails.
The campaign was the most successful campaign for the brand in the last 5 years, reaching all brand and commercial KPIs.
Penny Sippe - Experiential Manager, Bacardi Australia
"The Round Table have been instrumental in the success of our Project Botanicals pop up events. From the initial concept through to seamless execution and delivery they exceeded all expectations seeing their immediate reappointment to manage this year’s 12 day Project Botanicals event executions in Melbourne and Sydney. Their attitude, creativity, styling, attention to detail, process, budget management and passion for our business are second to none and I would have no hesitation in recommending their services to anyone looking for a marked difference for their brand, events or conferences."