Balance Sports Nutrition Tough Mudder Sponsorship

Integrated Campaign

Challenge

To drive awareness, trial and engagement with the Weekend Warrior segment in the Balance Sports Nutrition range. 

 

Opportunity identified

Sponsorship of the first Tough Mudder series to hit Australia and activation of the key assets negotiated within the partnership.

 

Bringing it to life

An integrated campaign, introduced the Balance product range Weekend Warriors through gym partnerships and Tough Mudder training programmes posted through the Balance blog and facebook page.

As the first Tough Mudder Australia approached, Balance helped power the soon to be Mudders through their final build-up with daily tips and plans to help them prepare for the 'Toughest Race on the Planet.'

As the first nervous faces arrived at the registration area, they were greeted by the crew at the Balance Ultimate Performance Labs.  Our goal was simple, to help them achieve the targets they had trained so hard to reach and to capture their experience through every ice-bath, mud-pit, smoke field and 10,000 volt electric shock along the course.  When they faltered, Balance was there with an energy boost and when they crossed the line the Ultimate Performance Labs were the perfect place to cool-down, rehydrate and recover while checking out your photos. 

After 2 epic races, over 40,000 Weekend Warriors had connected with the brand, testing it in the ultimate proving grounds, learning about the products best suited to their needs and re-living and spreading their memories of becoming one of Australia's first Tough Mudders through the Balance facebook page and youtube channel.

 


 

Channels

Sponsorship Identification & Negotiation

Integrated Campaign Planning

Creative Development

Brand Experience

Content Development

Social Media

 

What it delivered

40,000+ targeted trials of the Balance Sports Nutrition range

Over 1.4million seconds of engagement with the brand

450% increase in the Balance facebook community

For more photos check out our Pinterest page

 

A kind word

COLIN CHANG

MARKETING MANAGER, BALANCE SPORTS NUTRITION

'I have worked with The Round Table since late 2011 and they have been great partners to the business across all areas of consumer and customer engagement. Initially the team helped us refine our sponsorship portfolio, identified additional leverage opportunities and built integrated activation plans.  Following quickly on from this, The Round Table helped us build our community through facebook and our branded digital channels and most recently we have worked together in creating and implementing innovative in-store solutions, building a Balance App and implementing it as a shopper engagement tool on-shelf. 

From strategy through to creative and implementation, the team at The Round Table always deliver valuable solutions for the Balance Sports Nutrition brand and on top of this are great fun to work with.'  

 

 

 

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