Beneath The Headlines Part 2
Balance Sports NutritionChallenge
To drive awareness and connect active sports fans with the Balance Sports Nutrition brand.
Opportunity Identified
To leverage Balance's partnership with Benji Marshall and tell a series of stories, giving fans a glimpse into his life beneath the headlines.
Bringing it to life
Creation and production of content.
Negotiation and management of process with Benji and his team.
Chapter 2: Moments
Post: The Round Table Communications