Creating a virtual shopping assistant
Shopper MarketingThe Challenge
Shopper confusion at point of purchase when selecting the brand and product formulation to meet their training and performance needs.
Opportunity identified
To create a virtual assistant on-shelf to help shoppers understand the products that would best help them with their training and performance goals.
Bringing it to life
To help grow the Balance Sports Nutrition credibility, we leveraged their Athlete Programme to demonstrate that the country's top sports stars trusted Balance.
Next we developed a shopper app that took consumers through a simple step by step Nutrition programme, providing them with product recommendations that best suit their needs.
Our role
- Sponsorship and Athlete activation
- App design and development
- Category planning
- Merchandising
- Mystery Shopping
- What it delivered
What it delivered
Cut through for the brand on shelf, shopper education and a customer marketing tool that helps retail staff better advise their consumers.
Post: The Round Table Communications
