Bombay Sapphire Finds Success in Pop-Up Experiences
Project BotanicalsChallenge
To re-establish Bombay Sapphire as the #1 premium gin in Australia.
Opportunity Identified
To connect with our audience through a unique, paired cocktail & dining experience, hosted by Bombay Sapphire.
Concept
Project Botanicals
Pop-Up Cocktail & Dining Concept
A Botanically Inspired Collaboration with Gary Mehigan
Bringing it to Life
Development of the Project Botanicals Pop-Up bar and restaurant concept.
Full-service execution including:
- Strategic development
- Creative development
- Partnership identification and negotiation
- Interior design and venue production
- Retail operational management
- Ticket sales and customer service
- Key influencer engagement
- Digital and social media
- PR (Managed by Hill & Knowlton Strategies)
What it delivered
Two sold out seasons in Melbourne, with record sales increases through on and off premise. (Results confidential)
More Project Botanicals Pop-Ups in development.
A Kind Word
Penny Sippe
Experiential Manager – Bacardi Lion
'The Round Table have been instrumental in the success of our Project Botanicals pop up events. From the initial concept through to seamless execution and delivery they exceeded all expectations seeing their immediate reappointment to manage this year’s 12 day Project Botanicals event executions in Melbourne and Sydney. Their attitude, creativity, styling, attention to detail, process, budget management and passion for our business are second to none and I would have no hesitation in recommending their services to anyone looking for a marked difference for their brand, events or conferences.'