Cabo 2015, Mexico's Finest

Panasonic Incentive Programme 2015

• Brand Experience
• Digital
• Business to Business
• Direct Marketing

Challenge

Following the benchmark succes of the Spain 2014 campaign, we needed to continue to grow sales of Panasonic Air Conditioning products by increasing loyalty and engagement of Air Conditioning Installer businesses across Australia.

Solution

To develop a 12 month incentive programme that educates installers in the benefits of the Panasonic range and incentivizes them to recommend Panasonic to commercial and residential customers.

Bringing it to Life

Development and management of the integrated programme, including:

• Programme Strategy and Communications Planning
• Creative Development
• Incentive website and CRM
• Content deveopment 
• eDM and DM communications
• Event management and production

 

 

What it delivered

Record levels of Installer engagement and sales (results confidential).

Get a glimpse of what Panasonic's customers experienced here.