Launching the World's First Ristretto Liqueur
Integrated CampaignCampaign Overview
Challenge
To build the credibility of Galliano’s first ever coffee liqueur with bar tenders and cocktail lovers.
Opportunity identified
A partnership with the leading premium Italian Coffee, Lavazza, to create a range of Signature Cocktails.
Bringing it to life
Brand and creative development
Sponsorship activation
Mixologist and trade engagement
On Premise visibility kits
Sales training
PR
What it delivered
Credibility for Galliano with the trade.
New consumption occasion for Lavazza coffee.
Mocha Martini fever in cocktail bars everywhere.
Creative idea rolled out globally.
A kind word
‘The Round Table analysed our business in Australia with their critical eye and identified a great partner to provide us with the credibility we were missing. On top of that they managed the execution perfectly. I highly recommend them.’
Guenael Fily, Global Commercial Director, Lucas Bols B.V.
That little bit extra
Incremental distribution gains for Galliano within the Lavazza food service network.
Where can you find it?
Premium bars and licensed cafes in Europe and Australia plus Lavazza and Galliano events.
Want to see more?
Check out our pin boards at http://pinterest.com/theroundtable/
Post: The Round Table Communications
