Creating the Lavazza Signature Cocktail Collection

Creative

• Brand Development
• Creative
• Design

Challenge

To build a creative identity for 'The Collection' that mirrored both the Lavazza and Galliano brands while also enticing bar tenders and cocktail lovers the world over to take their first taste of one of the coffee cocktail creations. 

 

Bringing it to life

Brand and creative development of:

• Logo for 'The Collection'
• Design of look and feel for key cocktails in the range
• Development of icons for each cocktail
• Visibility and POS elements for on-premise
• Mixologist and trade engagement materials

 

Mocha Martini

3 Beans

Toro Nero

Iced Ristretto & Mocha Martini

Affogato Torino

 

A kind word 

GUENAEL FILY, GLOBAL COMMERCIAL DIRECTOR, LUCAS BOLS B.V.

‘The Round Table analysed our business in Australia with their critical eye and identified a great partner to provide us with the credibility we were missing.  On top of that they managed the execution perfectly.  I highly recommend them.’

 

 

Where can you find it?

Premium bars and licensed cafes in Europe and Australia plus Lavazza and Galliano events.

 

Want to see more?

Check out our Pin board http://pinterest.com/theroundtable/lavazza-signature-cocktail-collection-launch/

See more posts

Campaign Overview http://theroundtable.com.au/s/29/Client-Galliano-amp-Lavazza

Key Influencer Experiences http://theroundtable.com.au/s/52/Key-Influencer-Events#