MITO Brand Strategy

Creating the MITO Brand

• Creative
• Shopper Marketing
• Strategy

The Challenge

To create a new product range in partnership with one of our longest standing clients, Lavazza.

 

Opportunity Identified

To develop a range of premium, Italian inspired coffee accessories for the Australian and Asia-Pacific markets.

 

The Journey So Far

We have worked as an integrated team with Lavazza locally to:

• Develop the brand identity, positioning and story
• Build the business case and engage retail partners
• Design and develop the product range